0% Free from sulfates, parabens, dyes, alcohol. For over 80 years, Gillette has expertly crafted each shave cream to transform your shave from a routine chore to a treasured daily ritual. Presenting Pure by Gillette, formulated without alcohol, dyes, parabens, and sulfates. Pure is infused with aloe and helps your razor glide smoothly over your skin. Our specially designed formula will help protect against irritation during the shave and lightly cool to soothe. Experience dramatically soft skin with every shave. www.Gillette.com. www.pg.com. Comments? 1-800-Gillette or visit www.Gillette.com. This packaging is powered by air.