Crispy cinnamon puffs with a touch of maple syrup 6 g fiber. 7 g sugars. 19 g whole grains per serving. Eat 48 g or more of whole grains daily. Vegan. Transitional certified by QAI. Non GMO Project verified. nongmoproject.org. Sourced from sustainable farmland. Taken on a beautiful morning in Nebraska in a field of certified transitional crops. This cereal is not organic. But hang on. That's the point. Meet Eric, or as he likes to call himself, the conductor in an ecological orchestra. Eric believes so much in sustainable farming, that he transitioned part of his farm to organic so others could see that keeping the earth healthy for future generations yielded nearly as much. food as conventional methods. We think this is awesome, especially since less than 1 percent of US farmland is organic. Now he is converting even more acreage to sustainable farmland, but the transition isn't easy. Farmers like Eric have to go through three years of implementing sustainable, organic practices on their land without a return on investment. Look for the mark of the movement. Immediately, making the transition challenging. That's why we believe in certified transitional, an initiative to support farmers during their transition to organic. So this cinnamon French toast cereal is not organic, but that's the point. With each tasty bite, you support Eric and farmers like him as they take strides toward a more sustainable world, one cinnamon-y spoonful at a time. Certified transitional by quality assurance international. Contents may settle. Product sold by weight not volume. www.kashistories.com. www.kashi.com. how2recycle.info. Visit KashiStories.com to learn more about how Certified Transitional and farmers like Eric are moving food forward. For more consumer information on QAI Transitional, go to www.qai-inc.com. Have something to share? (877) 747-2467. www.kashi.com. Certified 100% recycled paperboard.