32 loads (Contains approximately 32 loads as measured to bar 1 on the cap). HE. Free of phosphate. Cleans in cold water. how2recycle.info. www.ILoveGain.com. www.pg.com. SmartLabel: Scan barcode with SmartLabel app for more info. Find more great scents to love at ILoveGain.com! Questions? 1-800-888-4246 or www.IloveGain.com. Formula made with 100% renewable wind power electricity.