No artificial color! Xylitol free! Just add to pet's water bowl. Helps to eliminate the source of bad breath and gingivitis. Reduces plaque and tartar. Freshens breath. Whitens teeth. Performance guaranteed. Oral health and hygiene are as important for your pet as they are for you. Crystal clear, tasteless & odorless Dental Cleanse promotes good oral hygiene which has been proven to be beneficial to your pet's overall health and longevity. Dental Cleanse is free of sweeteners such as Sorbitol and Xylitol, and does not contain unhealthy artificial colors or dyes. You'll clearly see the difference! Use Dental Cleanse daily in your pet's water bowl to: help eliminate the source of bad breath and gingivitis. Reduces the build-up of plaque & tartar. Maintains healthy gums. Freshen breath. Whiten teeth. Help make professional cleanings faster, easier and more gentle. Natural Chemistry Promise: Products that are safe for people, pets and the planet. naturalchemistry.com. Made in USA.