Natural whole grain. 100% Whole grain - Excellent source. Why Choose River Brown Rice? You'll not only get delicious nutty flavor and fiber packed texture with River brown rice, You'll get a nutrition powerhouse with each serving. Brown rice contains antioxidants, high amount of B vitamins, protein, calcium, phosphorus and hard to find minerals. The USDA recommends that people increase the amount of whole grains, like brown rice, in their diets. Gluten free. Sodium free. Low fat. 100% Natural. Natural fiber source. Cholesterol free.